Last week, the Conservative Party unveiled a photograph of its MPs, which was promoted as the first ever picture of the Conservative parliamentary party in the Chamber of the House of Commons.
However, the photo was not all that it seemed. It didn’t take long before it was revealed that several of the MPs apparently smiling along with the Prime Minister were not actually there when the photograph was taken. Clearly photo-shopping is not just for fashion magazines.
Actually, it struck me that photo-shopping accurately sums up David Cameron’s whole approach to promoting his policies. Unlike Nick Clegg, who is perfectly happy to promise something he has no intention of keeping – like student fees, Cameron presents enough verifiable information to make you believe he’s presenting an accurate picture, whilst hoping to get away with ignoring key facts and issues which fatally undermine his case. Let’s take a few examples from the last week.
David Cameron has consistently told us how the steps he has taken will secure a range of Conservative parliamentary candidates for the next general election which is more representative. Now we learn that, of the 48 aspiring MPs chosen to fight the election to date, only 14 – less than one in three – are female and just one is from an ethnic minority background.
Then he said that Ed Miliband’s energy price freeze was ludicrous and unaffordable before, a few days’ later, revealing that George Osborne is going to announce parallel proposals in the Autumn Statement – presumably these will be unaffordable too?
Once, David Cameron was telling us all about his intention to ‘hug a hoodie’, when actually we can now see that his real intention was to make them homeless. According to the latest statistics, 16 to 24-year-olds have lost services worth 28 per cent of their income since 2010 and the announcements made at Conservative Conference will push that far higher.
And then there’s Help to Buy, which Cameron presents as helping those on lower incomes to get on the property ladder. Leaving aside the almost universal criticism, across the political and economic spectrum, that fuelling inflation in an already over-valued market is dangerous, we now learn more about the details. Those purchasing the lowest valued homes and having the least available deposit will pay significantly more than those getting help to buy a home worth £600,000. Clearly, it’s that latter group, who would need an annual income approaching £150,000, who Mr Cameron believes is most worthy of support and subsidy.